The Full form of ACD is Automatic Call Distributor (ACD) which stands as a crucial instrument in the realm of telephony, allowing organizations to efficiently handle incoming calls by routing them to designated areas or agents. In this article, we explore the full form of ACD, delve into its functionalities, and shed light on its significance in call centers and customer service operations.

ACD Full Form

Full Form of ACD: Automatic Call Distributor

What is ACD?

ACD, or Automatic Call Distributor, is a telephonic system that receives and distributes calls within an organization. It acts as a voice-based program, directing calls based on customer preferences. Supporting software such as Computer Telephony Integration (CTI) and Computer-Supported Telecommunication Applications (CSTA) enhance the functionality of ACD systems.

ACD technology utilizes rule-based commands like Caller ID, Interactive Voice Response (IVR), and Automatic Number Identification.

ACD in Call Centers

ACD plays a vital role in managing and segregating calls in call centers. It facilitates efficient call routing in various scenarios, such as:

  1. When your customer care executive is offline.
  2. When call volumes are high.
  3. When automated responses are required for frequently asked questions.
  4. When handling calls outside working hours.

Difference Between ACD and IVR


ACD is a programmed call routing system that distributes incoming calls to specific areas or agents based on predefined rules. It can prioritize calls from premium customers and ensure quick connections within a specified timeframe.


IVR (Interactive Voice Response) is a keypad-operated system that provides information to callers without human assistance. It uses menu options to guide callers to their desired destination, such as selecting different departments or services.

How Does ACD Perform?

ACD efficiently distributes inbound calls based on factors like time of day, call traffic, and the origin of the phone number.

Various call routing methods are employed in call centers, including:

  • Weighted Call Distribution: Assigning specific weights to agents based on experience and skill level.
  • Round Robin Distribution: Distributing calls equally among agents to maintain workload balance.
  • Programmed Distribution: Routing calls based on agent competency, language proficiency, and other criteria.
  • Idle Agent Distribution: Identifying agents who have shorter call durations and optimizing their workload.

Advantages of ACD

  • Quick Response to Priority Calls: ACD ensures prompt attention to priority or important calls, connecting callers to expert agents.
  • Programmed Call Routing: ACD allows calls to be routed to specific queues, teams, agents, or extensions based on priority and requirements.
  • Improved Agents’ Productivity: By directing calls to agents based on their expertise, ACD increases productivity and efficiency.
  • Reduced Call Waiting Time: ACD minimizes call waiting time, providing instant connections to the right agents and satisfying callers.
  • Right Agent for the Right Call: ACD ensures that callers are connected to agents who can address their specific needs and demands.
  • Globally Connected: ACD enables companies with agents or departments in different locations to function seamlessly as one unit.

Productivity of ACD for Business:

ACD helps businesses handle a high volume of incoming calls efficiently. It integrates well with CRM strategies, enhancing the overall customer experience. ACD provides valuable metrics for database strategies, allowing businesses to evaluate call center performance. It facilitates call coaching and mentoring, enabling supervisors to guide agents without interrupting customer conversations.

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